Challenge. Smiley Heart™. Impact.

Welcome to the SMILEYHEART.WORLD

The global home of the Smiley Heart™, where ideas move people and people move the world. You finally have a Strategic, Creative, and Social Impact partner that bridges the gap between vision and execution.

[ SECURE YOUR STRATEGY SESSION ]

SMILEYHEART.WORLD STRATEGY STUDIO

High-Performance Alignment. Behavioural Results.

The S.H.O.S. Advantage: Through the Smiley Heart™ Operating System (S.H.O.S.)—strategy that changes behaviour—we resolve misalignment and turn complex organisational challenges into purposeful, engaging, and sustainable outcomes.

Our Strategic Promise:

Total Alignment: Your Purpose, Talent, and Creativity—aligned and carried through to execution. Beyond Aesthetics: Strategy that is visually compelling, culturally resonant, and behaviourally transformative. Systems, Not Sketches: You don’t just get design—you get behavioural campaigns, implementation plans, and human-centred engagement systems that shift culture in real spaces: offices, branches, classrooms, clinics.

The Framework:

Challenge → Smiley Heart → Impact
A simple, powerful flow that diagnoses the real issue, structures the solution, and drives creative execution with measurable outcomes.

[ BOOK A SMILEY HEART JAM STRATEGY AUDIT ]

SMILEYHEART.WORLD CREATIVE STUDIO

Where Aligned Strategy Becomes Creative Power.

The Creative Engine:
Once the S.H.O.S. reveals the real challenge, the Creative Studio turns your clarity into world-class storytelling and behaviour-shifting campaigns. A multi-disciplinary team, designers, writers, illustrators, art directors, translating Insight into Expression.

Studio Deliverables:

Identity: Brand and campaign design, messaging systems
Visual Worlds: Illustration, character design, Smiley Heart™ worlds
Activation: Murals, environmental creative, experiential activations
Engagement: Multimedia production and behaviour-driven visual communication toolkits

The Bottom Line:
The Strategy aligns you. The Studio amplifies you.
One purpose. One message. One Smiley Heart™ expression.

TARGETED IMPACT: WHO WE SERVE

Corporate. NGOs. Schools & Youth.
Whatever the challenge #TheresaSmileyHeartforthat

Stop Guessing. Start Moving People.

Every individual, team, and organisation has a Smiley Heart™—a built-in capacity for purpose-driven creativity. Misalignment limits your impact.
Our work is simple: We help you find it, align it, and execute it.

[ CLICK TO START TODAY ]

Our Core Offering

Strategic Consulting → Unlock Clarity
Smiley Heart™ Jam Sessions → Strengthen Identity
Creative Direction & Brand Strategy → Drive Measurable Impact
Human-Centred Facilitation → Activate Collective Action

#TheresaSmileyHeartforthat

The Core Engagement Framework

A single flow guides everything we do:

Challenge → Smiley Heart → Impact

This model diagnoses the real issue, structures the solution, and drives creative execution with measurable outcomes.

The Result:
Real human insight → Strategic alignment → World-class storytelling → Measurable cultural and organizational impact

From challenge to impact, we’re all about awakening the power of your Smiley Heart™!

APPROACH

Our Smiley Heart™ framework Challenge → Smiley Heart™ → Impact is the backbone of everything we do. It moves your organisation from diagnosis to clarity, from clarity to creativity, and from creativity to measurable transformation.

Challenge

Strategy = Clarity

See the Real Issue:
Challenges aren’t obstacles; they’re data. They reveal what’s misaligned.
Create Strategic Urgency:
Use the challenge to spark movement, energy, and commitment.
Uncover Root Causes:
Reflection exposes what truly needs to shift for real change to begin.

Smiley Heart™

Insight = Onpoint Interpretation

Heart-Centred Alignment:
Connect motivation, purpose, and behaviour so people want to move.
Resilience & Agency:
Build confidence and capacity by reconnecting to one’s Smiley Heart™.
Creative Problem-Solving:
Turn insight into innovative, purpose-driven solutions.

Impact

Execution = Lasting Transformation

Measured Behaviour Change:
Track progress, celebrate momentum, and stay accountable.
Positive, Sustainable Shifts:
Implement systems and campaigns that uplift culture and outlast the moment.
Long-Term Integration:
Embed new behaviours into the way people work, lead, and collaborate.

Uncover the Smiley Heart™ philosophy and see how Purpose, Talent, and Creativity unlock alignment and real transformation.

[Click Discover]

Discover

TheSouthAfricanist_modern_contemporary_design_studio.png

Explore the Strategy Studio and Creative Studio — from Smiley Heart™ Workshops to full behavioural campaigns and creative execution.

[Click Services]

Services

Experience real transformation. View past projects, success stories, and the impact of Smiley Heart™ alignment in action.

[Click Inspire]

Inspire

Ready to move? Connect with us and begin turning your organisational challenges into measurable impact.

[Click Start Today]

Start Today

You may be asking yourself…
“I found my Smiley Heart™… but why am I suddenly fighting attacks that try to devalue it?”

Lack has a way of speaking loudly — questioning your calling, mocking your progress, and shaming your purpose.
But lack is not a verdict. It’s a season, not your identity.

And even here, choose to believe what God placed in you.
Your Smiley Heart™ is not defined by lack — it’s defined by the One who gave it.

#TrustGod #PrayForOthers #HelpOthers #YouAreNotAlone #Qina

Oh, what a blessing it is, Happy 10th year anniversary @sisterk_yende “My love sweet, Sweet love” it’s been an amazing experience of God’s grace in our lives. You are dear to me. Togetherness kentho e nice”

Collaboration isn’t just working together — it’s uniting around a shared “why.” When the purpose is clear, creativity flows. When it’s divided, the “what” becomes the battlefield.
At Smiley Heart™, we help teams, brands, and communities align their purpose so collaboration creates real impact.
Let’s turn your people and creative challenges into impact. Challenge. Smiley Heart™. Impact.
#FindyourSmileyHeart #collaboration #purpose #why

The Smiley Heart framework is very versatile and allows us to work with everyone from individuals to groups to communities “EveryoneDeservesaSmileyHeart #TheresASmileyHeartForThat

Thank you @heavychef for the awesome time, had fun shooting this

From Pap-N-Zol to Mr. Smiley Heart™
🖤🎨✝️ Celebrating 10 Years of Obedience, Identity, and Vision.

I didn’t choose this life.
I answered it.

I was born Bhekumuzi Mduduzi Yende —
the one who watches, the comforter.
Raised in the heat and heart of Soweto,
I bounced between three homes and countless emotions.
Art was my oxygen.
Pain was my teacher.
And creativity? That was my voice when words failed me.

But life wasn’t always kind.

By 9, my parents had divorced.
By 13, I tried to take my life.
But God interrupted my attempt… through my sister.
That moment became my mercy. My reset.

Then came the embrace that changed everything.
Jesus appeared to me in a vision and hugged me.
That hug broke years of sorrow — and lit a fire in my soul.

🎓 Art carried me to advertising school.
🎯 Purpose carried me through the pain.
👕 I created Pap-N-Zol — a streetwear rebellion for the township soul.
I worked at top agencies. I met my heroes. I launched campaigns.

But then…
God said: “Burn it. Leave it. I’m renaming you.”
🔥 Burn Pap-N-Zol.
🔥 Burn the name Bheki.
🔥 Burn your comfort zone.

“You are Jesse now. Go to Cape Town. I have an assignment for you.”

And I obeyed.

🌊 Cape Town became the furnace of my faith.
I lost a daughter. I found my wife.
I was attacked in 2023 — a brick left me with a brain injury.
But even in that hospital bed, I heard God whisper:

“You’re not dying. You’re becoming.
Focus on the Smiley Heart vision.
Every home deserves a Smiley Heart.”

💛 This movement isn’t just about joy.
It’s about purpose, talent, and creativity —
A divine toolkit for healing, legacy, and impact.

So here I am:
Still creating.
Still listening.
Still obeying.

I am Jesse Yende — Mr. Smiley Heart™.
And this is just the beginning.

#SmileyHeart10Years #FaithEconomy #Obedience #CreativeCalling #KingdomAssignment
#FindYourSmileyHeart #MrSmileyHeart #TheSouthAfricanist #PurposeTalentCreativity
#TownshipToKingdom #PapNZolToSmileyHeart #RebrandedByHeaven

#theworlddeservesasmileyheart #purpose #hope #challengesmileyheartimpact #impact

#prayforsa #prayforyourprovince #prayforyourkasi

South Africa is made up of many communities:

- Communities of place (where we live)
- Communities of interest (what we love)
- Communities of practice (what we do)
- Communities of action (what we fight for)
- Communities of circumstance (what we’ve survived)

But imagine a future where these communities collaborate instead of compete.

Where shared purpose replaces silos.
Where creativity, care, and calling meet at the heart of change.

The South Africanist: Smiley Heart Agency is a creative, strategic movement for cross-community collaboration.
We build campaigns, host dialogues, design learning experiences, and activate purpose-driven projects — all to ignite what we call the Smiley Heart in every home, school, office, city, and soul.

It’s time to go beyond ‘community’ and create Common Unity.
It’s time to build The South Africa We Want to Live In.

So we leave you with this:
👉🏽 Will you be the reason South Africa has a Smiley Heart?

#TheSouthAfricaIWantToLiveIn
#SmileyHeartAgency
#CrossCommunityCollaboration
#PurposeTalentCreativity
#everyhomedeservesasmileyheart

#Zithole #build #focus #keep #decadeisgone #start #growth

🎶 What does purpose sound like in your workplace?
It’s not in the spreadsheets.
It’s in the laughter.
The eye contact.
The sudden harmony when strangers start singing the same song — together.

That’s what happened at this Smiley Heart JAM Session.
Not just a workshop — a Work of Heart.

✨ We didn’t just talk culture — we felt it.
Purpose. Talent. Creativity.
All in motion through our signature Smiley Heart framework:
Challenge → Smiley Heart → Impact

In a room full of stories, ideas, and hidden joy,
we helped teams unlock the power that was always there —
waiting to be heard, sung, and lived.

👇🏾 Ready to shift your workplace from mechanical to meaningful?

📩 DM us now or visit: www.thesouthafricanist.org
Let’s co-create something unforgettable.

🤝 Collaboration
🍟 Client: @mcdonalds_za
🧠 Smiley Heart Ideology, Strategy & Experience: @thesouthafricanist
🎨 Creative Director & Facilitator: Mr Smiley Heart @jesseyende
📝 HR Firm Collaboration: @selmademorney (Humanfire HR Consulting)
📸 Visuals: @tumi12
🎧 Sound Director: @convey_live
📝 Content Captured & Curated with ❤️: @iheartculpritt @jesseyende

#SmileyHeartJAM #WorkOfHeart #PurposeAtWork #FindYourSmileyHeart
#EveryWorkplaceDeservesASmileyHeart #MadeForMeaning #TheSouthAfricanist
#EmployeeExperience #CreativeTransformation #FaithAtWork #CultureDesign #hrinnovation #love

Here’s to the formative years of The South Africanist, in search of@the countries Smiley Heart. When God, gives you a vision. Just Obey and jump!
This years is 10 years since the journey begun all of lessons and memories. Thank you @proudnationbuilder #findyoursmileyheart #dontstop #dreams #youonlyhaveonelife

What Do We Actually Do at The South Africanist: Smiley Heart Agency?

Every decision needs insight.
Every insight needs people.
And people need a reason to come together —
willingly, joyfully, and truthfully.

That’s where The South Africanist: Smiley Heart Agency comes in.

We host Smiley Heart Jam Workshops — our signature, fun-filled, educational experiences that spark reflection, learning, and connection across companies, communities, and teams.

At the heart of it all:
✨ Purpose
🎨 Talent
🧠 Creativity

We turn conversations into insights,
insights into ideas,
ideas into purpose-driven campaigns,
and campaigns into positive, productive impact.

From insight, we design strategic and creative solutions that solve real challenges through:

• Purpose-driven campaigns
• Creative workshops
• Insight-led strategies
• Visual & written communication, including:
copywriting, design, art direction, illustration, street art, murals,
and other expressive creative formats

Everything we do transforms culture by honouring what already works —
and helping it grow with joy, empathy, and clarity.

Because the best solutions don’t start with pressure…
They start with a Smiley Heart. #FindYourSmileyHeart
#SmileyHeartAgency
#TransformationWithHeart
#PurposeTalentCreativity
#ChallengeSmileyImpact

“Nothing is new, period!”
“What has been will be again, what has been done will be done again; there is nothing new under the sun.” — Ecclesiastes 1:9
You’re not inventing.
You’re not competing.
You’re stewarding what God already spoke into time before time.

You weren’t given your gift to stand out — you were given it to build up.
You’re not here to impress — you’re here to impart.
You don’t need to be new — you need to be true.
Because Heaven isn’t asking for originality — it’s asking for obedience. #findyoursmileyheart #purpose #world #hope #smileyheart

🫶🏽 I Am Like Water
(A Smiley Heart Declaration)

I am like water —
Formed with purpose, flowing in obedience.
Sometimes I refresh, sometimes I roar.
Sometimes I freeze to preserve what matters.
Other times I rise as unseen steam —
Influencing atmospheres without applause.
My Smiley Heart is not one thing —
It is many expressions of one calling.
✨ #FindYourSmileyHeart

Thank Lord as you carry us through! #FindyourSmileyHeart #purpose

“Not everything blank is empty. Sometimes, it’s full of potential.”

At The South Africanist, we believe every blank canvas — whether it’s a life, a team, or a community — holds the potential for purpose, creativity, and transformation.

Ready to discover what’s waiting to emerge?

👉 Book a Smiley Heart Session and unlock the purpose within.

#FindYourSmileyHeart #ChallengeSmileyHeartImpact
www.thesouthafricanist.org

✨✨✨
System Shift Activated

The world runs on systems: education, economy, politics, technology.
But what happens when a Smiley Heart enters those systems?

✨ It doesn’t just survive.
💡 It transforms.
🔥 It reprograms what the system feeds.

Because systems without soul are empty.
And organizations without heart can’t heal what they touch.

“The world feeds on systems.
But when Smiley Heart enters the system,
it changes what the system feeds.”
— Mr. Smiley Heart
🌍 Visit: www.thesouthafricanist.org
Let’s define your Business, Organization, or School’s Smiley Heart.

#FindYourSmileyHeart
#EveryOrganizationDeservesASmileyHeart
#Purpose #SmileyHeartInside
#ChallengeSmileyHeartImpact

“We Started With Cardboard, Spray Can & Stencil”

When we started,
all we had was a vision…
a cardboard cutout,
a spray can,
a stencil…
and a heart full of purpose.

Some things weren’t clear.
But we started anyway.
We believed. We activated.

We made mistakes.
We trusted the wrong people.
Followed advice that broke more than it built.
But we kept going.
We kept creating.

We learned.
We lost.
We grew.

And I survived what should’ve stopped me —
a traumatic brain injury.
But even in that valley, God whispered:
“You still have a Smiley Heart.”

If you’re reading this… you’re part of the story.
Now it’s your turn: What’s your Smiley Heart story?
Tag us. Share it. Declare it.

#SmileyHeart10
#FindYourSmileyHeart
#TheSouthAfricanist
#ChallengeSmileyHeartImpact
#CreativeMinistry
#KingdomStoryteller
#PurposeInProcess
#StartedWithFaith
#SAArtMovement
#HeartsForChange
#TestimonyInMotion
#MzansiCreative

🙌🏾🥳🇿🇦
Freedom is the 10 Years of Awakening Smiley Hearts.
2015–2025 | The South Africanist: Smiley Heart Agency
Challenge. Smiley Heart. Impact.

🇿🇦✨ Freedom is not just a memory — it’s a movement.
For 10 years, we’ve been rebuilding hearts, restoring dreams, reigniting creativity, and loving our nation through purpose, talent, and impact.

This is The Art of Loving Your Nation.
#TheArtOfLovingYourNation #FreedomDay #SmileyHeart #SouthAfricanist #ChallengeSmileyHeartImpact #PurposeTalentCreativity #MzansiMagic #NationBuilders

—

💬 Word: Amakoporosh
Zulu Township Slang
Meaning: Gibberish. Nonsense. Not making sense.
Street Use: “Ukhuluma amakoporosh” – “You’re talking gibberish.”

🔍 Cultural Insight:
In township circles, amakoporosh is often used to describe people whose ideas don’t land.
But it’s deeper than that.
It’s often used for those who:

Think beyond the norm
Speak in strange codes
Create from another realm
Are misunderstood because they’re ahead
✨ Smiley Heart Reframe:
“Amakoporosh”: The Language of the Misunderstood Genius

“Just because you don’t understand the frequency, doesn’t mean it’s not music.”
— Mr. Smiley Heart
What if Amakoporosh isn’t nonsense?
What if it’s the raw dialect of divine downloads?
The early language of vision before the world finds vocabulary for it?

🔁 Flip the Stigma

Instead of:
🗣 “Ukhuluma amakoporosh” (You’re talking nonsense)

Let’s say:
🧠 “You’re decoding destiny in a dialect the world hasn’t learned yet.”
🕊 “You’re speaking in tongues of transformation.”
🌀 “It’s not gibberish. It’s the genesis of greatness.”

They called it Amakoporosh.
But it was actually a download from Heaven.
You weren’t off. You were early.
You weren’t lost. You were #FindingYourSmileyHeart.

Keep speaking. Keep building.
The world will catch up.

#SmileyHeartWay #Amakoporosh #CreativeCalling #DivineDownloads #KingdomCreatives #TheSouthAfricanist #FromGibberishToGlory #FindingYourSmileyHeart

www.thesouthafricanist.org
#FindYourSmileyHeart

This is the Smiley Heart Way.
I choose purpose over pressure.
I choose obedience over hustle.
I choose peace over panic.
I choose rest in Him over running myself dry.

I’m not grinding to be seen.
I’m stewarding what God gave me.
I’m not a hustler.
I’m Mr Smiley Heart.

#ImNotAHustler
#SmileyHeartWay
#FindYourSmileyHeart
#PurposeOverPressure
#RestIsWorship
@thesouthafricanist

Creativity is not just for artists.
It’s for answerers.

It’s for the kid solving real problems with cardboard and hope.
The teacher remixing lessons with chalk and heart.
The young mind that sees a broken system and whispers:
“There must be a better way.”

Smiley Heart Jam isn’t about fancy art supplies —
It’s about divine supply.

Because creativity is how Heaven responds through you.
Through ideas. Through solutions.
Through your Smiley Heart.

This isn’t just a workshop.
It’s a movement.
A mission.
A reclamation.

Is your team, company, school, family, or community craving deeper connection?
Is the spark missing? The purpose unclear? The joy running low?

✨ Join the Smiley Heart Jam —
Where Purpose, Talent, and Creativity collide
to answer the cries of a world that needs you.

Reignite connection.
Rebuild culture.
Reimagine what’s possible — together.

🌐 www.thesouthafricanist.org
📩 thesouthafricanist@gmail.com
#SmileyHeartJam #CreativeAnswerers #DoingItForSA
#SmileyHeartNation #PurposeTalentCreativity #TogetherWeThrive

🎭 CHALLENGE:

I hated art…
Not because I didn’t believe in it —
but because I couldn’t believe in me.

Every stroke reminded me of what I’d lost.
What I wasn’t.
What I thought I’d never become.

I’d walk past paintbrushes like they were weapons,
afraid they’d expose just how broken I really was.

When your self-worth is shattered,
even beauty can feel like a threat.

💛 SMILEY HEART:

But I prayed.
Not a fancy prayer. Just… “Help.”

And God met me —
not in a church,
but in color.
In chaos.
In a broken canvas.

Piece by piece, shape by shape,
I started seeing Him in my story…
and me in His.

I didn’t just paint again —
I smiled again.

Not because the scars were gone,
but because they finally meant something.

That was the day I found life in the broken shapes.
That was the day I found my Smiley Heart.

🚀 IMPACT:

Now I tag joy everywhere:
walls, clothes, teams, homes, companies, campaigns.

Because every place —
deserves a Smiley Heart.
Even yours.

Your wall is waiting.
Tag it with joy. 🎨#ChallengeSmileyHeartImpact
#EveryHomeDeservesASmileyHeart
#MrSmileyHeart #SmileyHeartScar
#UrbanHealing #CreativeMinistry
#TheSouthAfricanist

“I found life when I found Smiley Heart.”
Not just a motto — a moment.
A turning point.
A healing scar.
A rediscovered joy.
A divine alignment.

When purpose, talent, and creativity aligned with faith…
life finally started making sense.

#SmileyHeart #PurposeDriven #HealingJourney #CreativeFaith #MrSmileyHeart #FoundLife #ChallengeSmileyHeartImpact #findyoursmileyheart

#SmileyHeartMoment #LiveOnPurpose #HeartInAction #FindYourSmiley
#PurposeMeetsJoy #MakeItCount #MeaningAndImpact #SmileyUnlocked
#ImpactStartsHere #HeartLedLife

My Smiley Heart is Free.
Not because life has been easy… But because I chose not to let pain have the final say.
I have cried quietly. I have smiled loudly.
I’ve been misunderstood, overlooked, and underestimated. But still—my Smiley Heart beats.
It beats with purpose. It beats with joy.It beats with the rhythm of generations who walked before me… and the hope of those still to come.
This Freedom Month, I honour every version of me that survived. Every battle I didn’t post. Every tear that watered my roots.
Because now, I know—
My Smiley Heart is not broken. It is breaking through.
#MySmileyHeartIs #FindYourSmileyHeart #SmileyHeartFreedom #FreedomMonthZA #TheSouthAfricanist #FreedomToBe #FreedomToImpact #LiveWithAHeart

My Only Competition is the Me God Is Still Unfolding.

I’m not racing anyone.
I’m not chasing what wasn’t meant for me.
I’m simply walking—with intention—toward the version of me I know I’m becoming.

Every day, I wake up with one goal:
To grow in purpose.
To sharpen my gifts.
To live more creatively, more compassionately, and more courageously than I did yesterday.

This journey is handcrafted by God.
My challenges are custom.
My growth is sacred.
And my legacy? That’s Smiley Heart work.

I’m not here to compete. I’m here to complete what I was born to do.

– Mr. Smiley Heart

#SmileyHeartJourney #PurposeOverPressure #MeVsPurpose #ChallengeSmileyHeartImpact #LegacyInMotion #SmileyHeartWay

Tag someone who’s walking in purpose. Drop a 💛 if you’re done comparing and committed to growing.

April: 10 Years of The South Africanist: Smiley Heart Movement!

As we celebrate Freedom Month, we also honor a decade of purpose, impact, and transformation. For 10 years, we’ve faced challenges, embraced freedom, and kept moving forward with a Smiley Heart!

This journey is more than a decade of growth; it’s a movement that empowers YOU to find your Smiley Heart, embrace joy, and spark change. Let’s rise together and spread love, light, and positivity in every corner of the world.

Together, we create a ripple of transformation. Keep shining, keep pushing, and keep inspiring the change you want to see. Freedom is in the heart that dares to dream and act!

Challenge. Smiley Heart. Impact.

Join the movement: www.thesouthafricanist.org

#10YearsOfSmileyHeartMovement #SmileyHeart #FindYourSmileyHeart #Purpose #Impact #Joy #TogetherWeRise #PositiveVibes #FreedomMonth #Inspiration #MakeADifference

“Being you is a right, not a request.”
You don’t need permission to exist in your fullness.
Your voice is valid. Your dreams are worthy.
And your Smiley Heart? It’s already there—alive, beating, ready to be seen.

✨ Embrace your power. Walk in your light.
Live boldly, freely, and with purpose.

#findyourSmileyHeart
#SinceYouStarted
#everydayisaweaponforgood

And just like that it’s a Tuesday, go and have a great day #findyoursmileyheart #everypersondeservesasmileyheart

You are unique, valuable, and worthy—just as you are! Your voice, your dreams, and your Smiley Heart matters. No one else can be you, and that’s your superpower!

A world filled with self-expression, creativity, and purpose is a world filled with a Smiley Heart. Remember to live fully, freely, and boldly—every single day.

Because #EveryPersonDeservesaSmileyHeart #EveryHumanDeservesaSmileyHeart
#SmileyHeartRights #TheRightToBeYou #HumanRightsMonth #LemonAndBerry #findyoursmileyheart

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}